3 reasons your conference room needs a new Apple TV 4K


Although manufacturers regularly refine products, adjustments may not always justify the upgrade. Three new Apple TV 4K innovations, however, justify replacing older versions in office conference rooms.

The new Apple TV 4K models feature the robust A12 Bionic processor for better performance and a new remote control for greater ease of use.

Apple Corp.

As part of its Spring Loaded virtual event in April 2021, Apple announced a new generation of Apple TV 4K devices. Equipped with the A12 Bionic processor and multiple improvements, three innovations justify the replacement of aging Apple TVs in conference rooms with the new model.

1. A truly user-friendly remote control

While Apple TVs are some of the easiest audio / video accessories to use, and the flexibility and content options that devices add in office environments are impressive, you can use an Apple TV to expand Mac desktops. , view presentations, access subscription channels, view photos and videos, and more. Let’s be frank: the remote was an exercise in frustration. Just picking up the old remote often resulted in unintended functions being performed due to the top quarter of the remote acting as a touchpad. The new remote control eliminates these problems.


The new Apple TV 4K remote control

Image: Apple

Instead of the touchpad, Apple designers have integrated intuitive navigation controls into the touchpad. The new design, which uses raised buttons for common functions and the new touchpad control, reduces the likelihood of inadvertently entering a variety of commands by simply picking up the remote and trying to orient the control into its socket.

Content navigation is also improved. The new touchpad control relies on a raised outer ring that allows for “jog” controls or the ability to rotate the ring to forward or rewind video.

With a separate mute button, the new remote adds other useful features that you may find useful whenever a meeting takes place. The Siri button has been moved to the side of the remote, while a power button has been added to the more traditional top-right location, making it possible to turn off a conference room TV screen in the dark. using a single remote control.

Officially labeled Siri Remote due to increased adoption of the remote by supporting Siri commands – Austria, Ireland and New Zealand join 13 regions supporting functionality – one-piece aluminum design the remote control makes it easier to use and more comfortable. Considering that struggling with controls, volume, and content selections should be the least of your worries when returning to conference room meetings after the pandemic, the new Apple TV 4K remote takes those small worries away.

2. Color balance technology

Having worked and supported multiple industries over the past three decades, I understand that for some organizations, not all boardroom presentations are the same. For example, the needs of a plumbing company that uses its conference room to coordinate projects only between its own internal staff will have drastically different requirements than a marketing company that launches a multi-million dollar media ad campaign. dollars to a potential new customer.

Either way, the new color balancing technology built into the Apple TV 4K is helping everyone. Even small businesses with equally small budgets will appreciate accurate color representation when performing common tasks such as reviewing proposed letterhead and business cards, approving advertising tablecloths, or simply video training required regularly.

Assuming there’s an iPhone with Face ID on hand with iOS 14.5 or later, the color balancing process of the new Apple TV 4K uses the iPhone’s light sensors to compare the representation of colors in the room and adjust the reading to match commonly accepted industry standards. By receiving the sensor data from the iPhone, the Apple TV 4K can automatically adjust the color output and contrast to provide a more accurate and better reading, which is just another way that devices Apple generally works together to make life a little easier. These little victories add up, of course.

3. Studio-quality playback

I understand that audio and video presentations serve different purposes, as I just mentioned, for different companies. For those working in industries where a large screen and basic audio capabilities are far from sufficient, we are talking about advertising, marketing, audio and film production, graphic design and similar functions in which surround sound. , high-end subwoofers and displays are the norm: high-quality playback is more than a luxury, it’s a requirement, which goes beyond simple color balancing.

Thanks to the Apple TV 4K’s new A12 Bionic processor, graphics performance, video playback, and audio processing all benefit. The next-generation set-top box supports 4K HDR video playback at up to 60 frames per second. The high frame rate support for AirPlay also means that businesses can also stream video content of the same quality from the Apple iPhone 12 to the Apple TV 4K, extending the functionality of the box in conference rooms.

Add to that the fact that the new Apple TVs 4K also support Dolby Vision video playback, as well as Dolby Atmos audio performance, and the upgrade costs become easier to justify. 32GB models cost $ 179. The 64GB version costs $ 199.

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