hearit’s bwin the online gaming brand has become an official partner of the UEFA Europa League and newly trained UEFA Europa Conference League for the next three seasons.
The collaboration, hailed as a “breakthrough partnership” by bwin, will see the brand gain a prominent presence in regulated betting markets around the world.
Stephan Heilmann, managing director of Entain digital Europeexplained: “We are proud to be an Official Partner of the UEFA Europa League and the UEFA Europa Conference League alongside other top international brands.
“The partnership will provide a range of exciting opportunities to enhance our offering to our customers, creating unique new experiences and content.
“It also provides bwin with a tremendous platform to reach fans in regulated sports betting markets around the world, highlighting our unrivaled combination of the best product and the most responsible environment in which to bet.”
The deal will allow bwin to gain visibility in both competitions, appearing on broadcast and in-stadium backdrops, including large perimeter advertisements, as well as on both competitions’ websites and social media.
Additionally, the brand will also support UEFA in its fight against match-fixing, in order to maintain the integrity of the sport.
The sponsorship rights also include the use of content and images from both competitions on bwin’s own platforms, as well as access to tickets and hospitality at matches for its customers.
“We are delighted to have chosen bwin as the first Official Sportsbook Partner for one of our competitions at Official Partner level,” explained Guy-Laurent Epstein, UEFA Marketing Director.
“As a brand that defines itself as connecting with fans and their passion for football and clubs across Europe, bwin is a perfect fit for our competitions.
“Partnering with bwin enables UEFA to engage more openly in the sports betting industry, providing better access to market information and support from both a sporting and commercial integrity perspective.
“bwin is the global leader in responsible sports betting with a rich and long tradition of partnerships in football, supporting clubs, federations and competitions around the world. Their extensive experience with sponsorship activations will be invaluable to both competitions.”
This season, a total of 64 teams from 35 of UEFA’s 55 member associations are taking part in the two European football competitions from the group stage onwards.