Eagle Archives, October 5, 1949: Pool ‘Conference Room’ Attracts Big City Patrons of Ashley Falls Advertisers | Story


ASHLEY FALLS – A business, traditionally associated with a large municipal agency, has flourished here since being relocated from New York eight years ago. It’s a homecoming story with a new twist.

Advertising agency Stuart Sande has not only maintained all of its industrial accounts in New York and Philadelphia since venturing here, but it has also made impressive inroads in advertising with industries and companies. New England insurance companies.

Stuart Sande, 42, can also claim to be the only advertising agency in the world to have a swimming pool in its “conference room” and an adult trout stream as a desk accessory.

Customers, literally pushing their way to her door from New York and Philadelphia, come equipped with swimsuits and contracts in their towels. Instead of seeing fewer of his clients since moving here, Mr Sande has discovered that a small problem in a hot New York office can become very big when his solution includes a visit to this beautiful, quiet town in Berkshire. and a dip in his swimming pool.

For newly acquired New England clients who have their own country feel but want quick and close personal attention, Jules L. Klein, the agency’s junior partner, is on-call for two hours from points such as Rutland, Vermont, or Worcester as he leaves Great Barrington Airport at the controls of a Piper Cub.

It was not without trepidation that Stuart Sande moved his family and business here eight years ago, but his love for the quiet charm of this part of the country was stronger. After spending a summer in Lakeville, Connecticut, he bought Eleanor Lord’s former place here and converted an old shed on the banks of the Konkapot River into an office and studio. With the subsequent addition of the swimming pool on the lawn next to the studio, his new “office” was completed.

Over the past five months, their record has been impressive. In a very competitive field, contracts were won with old established agencies in New York, Boston and other cities. Their new accounts already include Berkshire Life Insurance and Berkshire Mutual Fire Insurance, both from Pittsfield, Sprague Electric from North Adams and Hampden Color & Chemical from Springfield, with several more pending, Mr Sande said. Both partners are excited about the growth prospects in this area.

This story within history is selected from the archives of Jeannie Maschino, The Berkshire Eagle.

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