Love it or hate it, video calling has grown in popularity over the past year. While in-person communication is expected to rebound later this year, there is no doubt that many will continue to embrace remote working even after going through the COVID-19 pandemic. Logitech has done that math before, and that’s arguably why it’s released a bunch of new video conferencing equipment today. Think of these offerings as professional-grade Logitech webcams. Instead of trying to capture a single person, these 4K units are designed for entire conference rooms. Read on to find out more.
Logitech’s new webcam portfolio targets the conference room
Logitech has unveiled a few new video conferencing products: Rally Bar, Rally Bar Mini, and RoomMate. Although advertised as “profitable”, none of these products are designed for the average consumer. Instead, each solution clearly drives out the realm of business with prices as high as one might expect.
First of all, we have Rally Bar and Rally Bar Mini. The Logitech webcam of both is designed for mid-sized rooms, while the more compact solution targets smaller spaces. Notable features include 4K resolution as well as “lossless image quality up to 5X optical zoom”. It boasts of what Logitech calls a “video bar” design.
Think of this form factor as a soundbar, but with a high-quality Logitech webcam in the middle. The company touts this design as having “crystal-clear, room-filling sound” that is ready to cover “every corner of the room.”
“Our goal is to put video in every meeting space in the world. To do that, we need to make it easy, simple and cost effective, which we believe we have achieved with this new product portfolio, ”said Scott Wharton, general manager and vice president of Logitech Video Collaboration.
Another of today’s releases is the Logitech RoomMate. The company describes it as a “computer device specially designed for videoconferencing rooms.” Think of it as the mastermind behind your conference call. The unit aims to “facilitate the deployment of Zoom Rooms devices, Microsoft Teams rooms on Android and others.”
Pricing and availability
If you’re hoping to pick one for your home office, be prepared. The price starts at $ 999 and this is for Logitech RoomMate. New Logitech webcam devices are much more expensive with Rally Bar Mini at $ 2,999 and Rally Bar for a huge $ 3,999. Rally Bar will be released by “the end of this quarter” and Logitech says availability to others “will follow.”
While I have no doubt that these products will be useful commercially, I can’t help but wonder how much margin Logitech will make with each sale. The price here is sure to surprise many, but perhaps like Apple’s Pro Display XDR, it competes in a product category that is stepping outside the league of consumer devices. Either way, there’s no denying that this makes the price of Logitech’s Brio 4K webcam a lot easier to get along with.
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